Chrysler Jeep case study

In 2003, Chrysler Jeep UK chose Claremont as their partner to provide a new corporate identity furniture program to their 98-strong dealer network. The scheme chosen is dominated by strong images within the structure of the furniture, which creates receptions, sales workstations, literature and technical stands and branding walls. The overall image was chosen to reflect the branding in off-road and American styling with a hint of the Chrysler building in New York.

Claremont have also introduced into Chrysler, a style and range of bespoke Café hospitality bars and Café bars for the finishing touch, to make visiting a ChryslerJeep showroom more of an experience incorporating function, comfort and strong branding exposure.